“…the more versions of something that exist, the more cultural power the work will have. I like the idea of how many variations of a work that can exist. The concept of the “original” becomes more abstract, and it becomes more about the idea of the work than any particular one piece.”

Multimedia artist Jon Rafman discusses his practice and thoughts on contemporary image making via incite-online.net.

 
Jon Rafman’s ‘The Nine Eyes of Google Street View’ (2008 -)
Retis (2013)
Source: Flickr
Licence: CC BY 2.0